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Pilgrim secures 23 million dollars to enhance growth and development strategies
Mumbai-based beauty brand Pilgrim has raised ₹200 crore (US$23 million) in a funding round that values the company at ₹3,000 crore (US$346 million). The investment, led by existing backers and new investors, will support the brand's expansion into offline markets and enhance its research and development efforts while maintaining profitability in online sales. Founded in 2019, Pilgrim specializes in beauty and body care products free from sulphates and parabens, distributing through various channels including its website and offline stores.
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